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The quiet power of a boring invoice

The dull, repeat-billing businesses we like best, and why.

Marcus Idowu
Marcus Idowu
Partner, Investments · 30 April 2025 · 4 min read

Some of our best holdings send an invoice no finance director ever queries. The bill is small next to what the customer spends elsewhere. The thing it pays for is essential. Switching away would be a nuisance. That combination is quietly excellent.

Think of the company that calibrates the instruments in a lab, or supplies the one part a production line cannot run without. The invoice arrives, it gets paid, and nobody calls a meeting about it. The revenue repeats not because of a clever contract but because the alternative is disruption.

Pricing power is strongest where the price is least noticed.

These are not stories you tell at dinner. They will never be on a magazine cover. Durability rarely is, and durability is what we are buying. Give us the boring invoice that always gets paid over the exciting one that sometimes does.

The views above are the firm's own and are provided for information only. They are not investment advice, nor an offer or solicitation to invest. Capital at risk; the value of investments can go down as well as up, and past performance is not a guide to future results.

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